About us
ABOUT THE LABEL
At VAIN,
we are timeless,
without being boring.
we are timeless,
without being boring.
We create effortless pieces.
Which doesn't mean you are effortless too, we know.
Which doesn't mean you are effortless too, we know.
Our items are crafted by Italian hands
and we've also adopted their temperament - a little...
and we've also adopted their temperament - a little...
We make slow fashion
shaping fast living women.
shaping fast living women.
We believe that investing in high-quality pieces
is the way to build a capsule wardrobe
that never goes out of style.
is the way to build a capsule wardrobe
that never goes out of style.
Every piece is extremely thought through in order to transcend seasonality
and make Fast Living Women go from work to weekend without effort.
and make Fast Living Women go from work to weekend without effort.
We want you to become a little bit more VAIN
looking in the mirror and be proud and confident about who you see.
looking in the mirror and be proud and confident about who you see.
ABOUT THE FOUNDERS
It was a freezing cold day, December 26th 2022.
The day after Christmas.
We arrived with the train in Venice.
The colours of the sky were pastel, the streets were empty.
It was there and then, that Stef and me,
sitting on a terrace with a blanket on our laps, sipping Bellini's,
laid out the first foundations for our label,
driven by a single goal:
to craft impeccably designed wardrobe essentials
that empower women to rediscover their inner strength
and chase their dreams.
laid out the first foundations for our label,
driven by a single goal:
to craft impeccably designed wardrobe essentials
that empower women to rediscover their inner strength
and chase their dreams.
VAIN sounds velvety and naughty at the same time,
embodying the balance we strive for in every creation.
Vanity shouldn't be a sin,
but a feeling to embrace without shame.
Every woman should feel confident in her appearance
as she catches sight of her reflection in the mirror
and takes a moment to appreciate the woman she has become.
as she catches sight of her reflection in the mirror
and takes a moment to appreciate the woman she has become.
x Caroline